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Wimbledon #InTheLoop

Recycle on-the-go with #InTheLoop

In Spring/Summer 2021, Sustainable Merton teamed up with Merton Council and award-winning environmental charity Hubbub, with support from Love Wimbledon, to make it easy to recycle while out and about in Wimbledon.


The Wimbledon #InTheLoop recycling trial, funded by evian, has introduced colourful new recycling bins to the streets while reminding locals how easy and impactful recycling plastic bottles and cans on-the-go is.

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Try our quick quiz!

What's the issue?

We’re eating and drinking more and more on-the-go. In 2019 an estimated eight billion drinks containers were thrown into landfill, littered or burned in the UK. That’s 250 per second. Or 126 for every single person across the whole year.

Why is this?

As lockdown restrictions ease, the growing trend of on-the-go consumption is set to resume with an estimated 40% increase in the food-to-go market in 2021. Less than half of local authorities currently have on-street recycling systems (WRAP 2019) and nearly half of the public find recycling while out and about confusing.

Website - In The Loop Recycle Bottle, Dr

How will Wimbledon #InTheLoop influence change?

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What can I put in the bins?

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Keep hold of your plastic bottles and cans and recycle them in one of the new yellow bins across Wimbledon. You can't miss them!


Make sure they're empty - leftover liquid can contaminate the recycling meaning the whole lot may go to waste. Remember: clean, dry and loose.

Where can I recycle?

Do you have a question? Read our FAQs to find out more about Wimbledon #InTheLoop.

The difference it's making...

After a 6 month trial, the results are in!


  • 50 new colourful recycling binds introduced to the streets of Wimbledon

  • A total of 88,000 items put back #InTheLoop!

  • Today, 9 in 10 plastic bottles and cans end up in the recycling, up from 1 in 2 at the start of the campaign. Contamination has been reduced and the materials can now be recycled.

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The full report is coming soon!

Let's get more people recycling on-the-go!

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You can help by promoting Wimbledon #InTheLoop via email, social media, on your website and in your publications. The more organisations and people help spread the word, the better!

The easiest way to do this is to share this page with your friends, family, networks and audiences using the hashtag #InTheLoop.

These might help too 👇

Campaign 1-pager - What is Wimbledon #InTheLoop?
Communications Guide - Find everything you need to help amplify our reach!

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Sustainable Merton Community Champion Alyson Elliott has created a document full of ideas and tips on where to recycle the items that can't go in your kerbside collection.​ This handy guide will help you recycle more, recycle correctly.


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