top of page
Hubbub in the Loop HR Finals-0750 (1).jp

Wimbledon #InTheLoop

Recycle on-the-go with #InTheLoop

In Spring/Summer 2021, Sustainable Merton teamed up with Merton Council and award-winning environmental charity Hubbub, with support from Love Wimbledon, to make it easy to recycle while out and about in Wimbledon.


The Wimbledon #InTheLoop recycling trial, funded by evian, has introduced colourful new recycling bins to the streets while reminding locals how easy and impactful recycling plastic bottles and cans on-the-go is.

#InTheLoop Infographic (for web) 3.png

Try our quick quiz!

What's the issue?

We’re eating and drinking more and more on-the-go. In 2019 an estimated eight billion drinks containers were thrown into landfill, littered or burned in the UK. That’s 250 per second. Or 126 for every single person across the whole year.

Why is this?

As lockdown restrictions ease, the growing trend of on-the-go consumption is set to resume with an estimated 40% increase in the food-to-go market in 2021. Less than half of local authorities currently have on-street recycling systems (WRAP 2019) and nearly half of the public find recycling while out and about confusing.

Website - In The Loop Recycle Bottle, Dr

How will Wimbledon #InTheLoop influence change?

#InTheLoop Infographic (for web) 3.png
Hubbub in the Loop LR Finals-0766 (1).jp

What can I put in the bins?

#InTheLoop Bin & Bottles (for web) (1).p

Keep hold of your plastic bottles and cans and recycle them in one of the new yellow bins across Wimbledon. You can't miss them!


Make sure they're empty - leftover liquid can contaminate the recycling meaning the whole lot may go to waste. Remember: clean, dry and loose.

Where can I recycle?

Do you have a question? Read our FAQs to find out more about Wimbledon #InTheLoop.

The difference it's making...

After a 6 month trial, the results are in!


  • 50 new colourful recycling binds introduced to the streets of Wimbledon

  • A total of 88,000 items put back #InTheLoop!

  • Today, 9 in 10 plastic bottles and cans end up in the recycling, up from 1 in 2 at the start of the campaign. Contamination has been reduced and the materials can now be recycled.

#InTheLoop INFOGRAPHIC-5 (1).png

The full report is coming soon!

Let's get more people recycling on-the-go!

#InTheLoop Infographic (for web) 3.png

You can help by promoting Wimbledon #InTheLoop via email, social media, on your website and in your publications. The more organisations and people help spread the word, the better!

The easiest way to do this is to share this page with your friends, family, networks and audiences using the hashtag #InTheLoop.

These might help too 👇

Campaign 1-pager - What is Wimbledon #InTheLoop?
Communications Guide - Find everything you need to help amplify our reach!

#InTheLoop Comms Guide Banner.png

More on WASTE

Images for The Wheel Website.jpg


The Wheel is here to help you waste less, save money, reduce your carbon footprint and create a more circular Merton by joining the dots and signposting residents and businesses to the many waste-busting initiatives that already exist locally.

Event photo - Mending Clothes.jpg


Project Preloved is a community hub for everything sewing, mending, and textile upcycling. We’re a social network, helping and learning from each other to make our clothes last. We want to get creative, save money, and reduce textile waste.

Web Photo - Plastic Free, Zero Waste Shop.jpg


#PlasticFreeMerton is all about championing reusables, changing habits, and learning about all the different ways to reduce the amount of avoidable plastic we consume - from reusable coffee cups to menstrual cups and more!

Morden Library of Things, Abe and Hedge

MORDEN library of things

Sustainable Merton has partnered with social enterprise Library of Things and Merton Council to bring you Morden Library of Things - the first of its kind in Merton!​ You can now pop into Morden Library to borrow useful household items like drills, carpet cleaners and gazebos from just £1 per day

Litter Pick Colliers Wood


Merton residents are coming together across the borough to help keep our streets and green spaces clean and plastic-free. Will you join us?

Web Photo - Pollards Hill, Recycling, Mum and daughter.jpg


This behaviour change campaign aims to reduce waste through reducing environmentally wasteful consumption and increasing reuse and repair of items which would otherwise go to waste. It also aims to increase recycling, tackle fly-tipping, and civic pride.


Never miss a thing. 
Sign up to receive our e-news and updates

bottom of page